The Entrepreneur · Inspired by Betzalel Dwelaitzky · 1930s

The Entrepreneur

1930s Art Deco, reimagined
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The Concept

The home of a visionary

With black-and-white geometric flooring, rich emerald greens and warm chocolate tones, this spacious apartment channels the 1930s elegance of entrepreneur Betzalel Dwelaitzky, whose family, founders of CeDe, Israel's first chocolate factory, commissioned the original Hayarkon 70 building as their home.

160m² Interior
2Bedrooms
2.5Bath · Shower+ Guest WC
24m² BalconiesTwo terraces
The Entrepreneur snooker room
The Signature

A full-size snooker table

At the heart of the home, a snooker table sets the tone, an invitation to linger, to play, to entertain. It's the kind of detail an entrepreneur of the 1930s would have prized: where business and pleasure meet over green baize and golden light.

Private Games Room
The Views

24 m² of balconies, three horizons

The Garden

Two open terraces overlooking the building's quiet, green courtyard.

The Sea

A Mediterranean view drawn straight from the master bedroom.

The City

Tel Aviv's boulevards and Bauhaus rooftops in every direction.

The Film

Step inside the apartment

A slow walk through the suite, its geometry, its greens, its golden light. Best experienced with sound on.

Inside the Entrepreneur apartment
The Floor Plan

160 m² · 2 Bedrooms · Snooker Room

The Entrepreneur, floor plan, Hayarkon 70
Click to enlarge

Accommodation

  • Two bedrooms, king-size bed in the master, queen in the second
  • Bathroom and separate walk-in shower, plus a guest WC
  • Two private balconies totalling 24 m², with garden, sea & city exposures
  • Luxury linens and artisanal bath products

Living & Leisure

  • Full-size snooker table in a dedicated games corner
  • Spacious living and dining areas in warm chocolate & emerald tones
  • Smart TV and high-speed WiFi
  • Art Deco detailing and black-and-white geometric floors

Kitchen

  • Fully equipped kitchen with modern appliances
  • Nespresso coffee machine
  • Breakfast bar and dining for entertaining

Facilities & Services

  • Washing machine and dryer, iron & board
  • Air conditioning throughout
  • Personalised concierge service & daily housekeeping
  • Breakfast available upon request
Reserve

Make your stay a story to remember

Enquire about availability for The Entrepreneur, Betzalel Dwelaitzky's 1930s Art Deco suite at Hayarkon 70.

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